In this case study, we discuss how we redesigned a renovation company website called Mr Home Remodel which was experiencing sluggish SEO results prior to the new website refresh from Websites USA.
The Results
- Traffic skyrocketed from near-zero to ~100 monthly organic visits in < 3 months (see graph).
- 30+ priority keywords hit page-one, 9 jumped into the top-3.
- Leads doubled month-over-month (contact-form completions).
- Achieved a 99% technical-SEO score.
| Metric | Before (Aug 2024) | 90 Days Post-Launch (Dec 2024) | Lift |
|---|---|---|---|
| Ahrefs “Organic Traffic” estimate | ≈ 1-3 visits/mo | 100+ visits/mo | 3,200 %+ |
| Core Web Vitals (LCP) | 4.8 s (fail) | 1.7 s (pass) | -64 % |
| Technical-SEO score (Site Audit) | 63 % | 99 % | +36 pts |
The Challenge
Mr Home Remodel’s old site looked fine but failed behind the scenes:
- Sluggish load times & blocking JS/CSS
- No schema, thin meta data, duplicated H-tags
- Crawl depth > 5 for key service pages
- Zero local-SEO signals for their local area
The result? Minimal impressions, almost no organic leads, and a frustrated owner who knew the site could do better.
Our Strategy
Full Re-Engineering (WordPress Based):
- Clean and custom design using WordPress and Elementor Pro.
Core Web Vitals Tune-up:
- Server-side caching, frontend speed improvements.
Structured Data & Entities:
LocalBusiness,Service, andFAQschema for every remodel service.
Logical URL & Internal-Link Hierarchy:
- /kitchen-remodel, /bathroom-remodel, /basement-renovation … each with hub-and-spoke sub-topics.
Local SEO Foundations:
- NAP consistency, GBP rebuild, embedded review snippets.
Launch & Monitor:
- Pre-launch crawl to squash 404/redirect chains; post-launch index-watch + speed tests.
What the Client Said
“We’re thrilled with the website Clio Websites created for our residential remodel company. Nat and Dusan delivered exactly what we envisioned, and we’re confident the new site will drive business. We wholeheartedly recommend Websites USA!”
— Mr Home Remodel Team
Key Takeaways
- Technical debt is growth debt – fix the foundation and rankings follow.
- You don’t always need a flood of backlinks; clean code + crawlability can move the needle fast.
- Pairing Core Web Vitals wins with strong local-SEO signals is a game-changer for service businesses.
Looking for similar results?
If your site is stuck in second gear, let’s talk. Book a free audit and discover what a technical-SEO overhaul can do for your bottom line.
