In this case study, we talk about how we rebuilt K9 Top Performance’s website — a dog training, daycare, and boarding business serving Massachusetts — moving them off Webflow and onto WordPress, then built out the local and informational content needed to actually rank for the terms their customers search.
The payoff showed up fast: referring domains grew over 6x, keywords in the top 3 positions jumped 5x, total ranking keywords more than quadrupled, and organic traffic nearly quadrupled — all inside about three months of the new site being live.
The Challenge
- Old site was built on Webflow, limiting how easily new local service pages and pricing/FAQ content could be added and scaled.
- Missing coverage for high-intent local queries — searches like “dog daycare Worcester,” “pet boarding Worcester,” and “dog boarding Reading” had no dedicated landing pages.
- No structured pricing/cost content, despite “how much does doggy daycare cost” and similar questions driving meaningful search volume.
- Thin backlink and referring-domain profile relative to the ranking opportunity in front of them.
Our Strategy
WordPress + Elementor Rebuild
- Migrated off Webflow onto WordPress for full content flexibility and faster iteration on new pages.
- Built dedicated location pages (Worcester, MA; Reading, MA) targeting city-specific daycare and boarding searches.
Local & Informational Content Buildout
- Created a cost/pricing hub page that now ranks for dozens of “how much does X cost” variations.
- Structured content around real customer questions rather than generic service copy.
Technical & Local SEO
- On-page optimization and internal linking between location pages, cost pages, and the homepage.
- Local SEO signals (NAP consistency, Google Business Profile alignment) supporting the new location pages.
Authority Building
- Backlink and referring domain growth supporting the new content.
Results
| Metric | Before | Now | Lift |
|---|---|---|---|
| Referring domains | ~63 | 412 (582 all-time) | +554% |
| Keywords in Top 3 | ~5 | 25 | +400% |
| Organic keywords ranking | ~12 | 54 | +350% |
| Organic traffic (Ahrefs est.) | ~64 visits/mo | 248 visits/mo | +287% |
| Backlinks | ~251 | 684 (2,400+ all-time) | +173% |
| Domain Rating (DR) | ~12 | 17 | +5 pts |
| Google AI Overview appearances | 0 | 24 | New |
- Referring domains grew over 6x (63 → 412), building real authority behind the new content.
- Top-3 rankings grew 5x, largely driven by the new location and cost-guide pages.
- Ranking keyword footprint expanded 4.5x, with a wave of brand-new page-one rankings.
- Traffic nearly quadrupled — from ~64 to 248 monthly organic visits in roughly 3 months.
- Now showing up in 24 Google AI Overviews, up from zero — capturing visibility in AI-powered search.
What the Client Said
[Barrett and Nat have been fantastic supporters of our businesses. They’ve redesigned our websites and have really improved our SEO results.] – [Peter Reed, Owner], K9 Top Performance
Key Takeaways
- Migrating off a page-builder platform like Webflow and onto WordPress unlocked the ability to scale location and informational pages quickly.
- Targeting real customer questions (pricing, city-specific searches) outperforms generic service copy for local service businesses.
- Meaningful ranking gains are achievable in a short window when technical foundation and content targeting are addressed together.
Why Websites USA Websites
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